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A.P.C.

RAW DENIM AND MINIMALIST DESIGN

A.P.C. (Atelier de Production et de Création) was founded in 1988 by the creative director Jean Touitou. The brand is a Parisian maison that designs and produces staple and quintessentially ready-to-wear pieces for men. The brand focuses on refined materials and quality for its cult garments like raw denim jeans, striped sweaters and classic shirts, as an antithesis to the modern culture of excess. Timeless and clean lined aesthetic t-shirts, sweatshirts, hoodies and trousers complete the casual look, yet always with an effortless appeal. Shop online now A.P.C. clothing at Vrients.com

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