Converse has been founded in Massachusetts as an independent rubberized footwear company in 1908. All-Stars models were produced for the first time in 1917 as an attempt by Converse to enter the basketball shoe market and they became very popular following the choice of the American basketball player Chuck Taylor to adopt them as his favorite shoes. It is for this reason that after some minor changes in 1932 the shoe took its current name and was signed by Chuck Taylor, helping the brand to become one of the most iconic footwear brands in the world. Shop online now the new Converse collection at