United Standard is a brand born from the mind of Giorgio Di Salvo, designer and art director for Marcelo Burlon County of Milan. Di Salvo follows the major streetwear brands of the moment from New Guards Group, the Italian company that looks after Off-White, Marcelo Burlon, Palm Angels and Heron Preston, who are developing a fashion renaissance for Milan. United Standard began in 2015, opening its way in the menswear market with bold graphic designs and a selection of technical materials like Mylar, and using a 90s webpage for the official site. The new SS20 collection aims to strong graphic presence and bold colours without forgetting about functionality and comfort.
Stay tuned for the upcoming new collection from United Standard.