Nike Mag will go live today. According to sources, the Nike Mag will be available to win through a lottery, not an auction like the 2011 release. To enter the lottery, you must make a charitable donation towards the Michael J Fox Foundation. Technically, the shoes are not “releasing”, but awarded to random winners who make a donation. If you are interested, be sure to download the Nike+ App. The fully functional power-lacing Nike Mag seen in Back To The Future II will officially release today, October 4th. The average selling price for the Mags in 2011 were around $4,500, but given that these are the real deal, we expect the average prices to be at least double. Currently, the power-lacing Nike Mag is being previewed on the Nike SNKRS app, showcasing the iconic design of the feature as well as the signature LED lights and power-lacing capabilities. Stay tuned for further info. Shop now Nike.