Vans pays tribute to over 50 years of “Off The Wall” design history by releasing the Anaheim Factory Pack. Its new range brings it all the way back to the early days of its original factory/retail store in Anaheim, California, which opened for business in 1966. The 400 sq. ft. retail store was connected to the front of the production factory, which sold a handful of simple canvas footwear. Today, Vans calls upon those early styling cues to release a modern update to Vans Icons.
Every design element within the Anaheim Factory Pack could be dated back to the late ‘60s and early ‘70s. Style numbers are used to signify the original design mold of three footwear models, the Authentic 44, Old Skool 46 and Sk8-Hi 38. Each style features a marshmallow sidewall with a higher profile and is treated with a slight sheen that was present after going through Vans’ early vulcanization process. Plus, it brought back a select number of colours from its original factory selection that have been mostly out of commission for years, including racing red, mineral green, and light grey. Also these models are upgraded with innovative UltraCush footbed for comfort.
"We wanted a chance to tell the story behind all of the original design details and create a retro pack that honoured Vans’ California roots," Dabney Lee, senior director of merchandising for Vans' Classics said. This relaunch is part of the company's larger campaign called "Not Just One Thing", aimed to promoting its Classics models and their history.
Discover all Vans models available at vrnts.com here.