Virgil Abloh and Boys Noize (Alex Ridha), have announced a new collaboration called the “Mayday” collection. Inspired by the fourth new Boys Noize album, the capsule in turn features a T-shirt, hoodie and anorak. Focusing on boosting the music/fashion collaboration, a unique QR code to each item will allow a download of Boys Noize’s recently released Mayday remix EP, as well as an unreleased bonus track produced by Boys Noize and Virgil Abloh.
The launch of the exclusive collaboration is going to be celebrated tonight with a private party during Paris Fashion Week, with appearances by the two artists and special guests. “Mayday” collection will be available in OFF-WHITE’s Hong Kong, Singapore and Tokyo stores and at official Off-White online store. Meanwhile, discover new Spring Summer 2017 collection.