Virgil Abloh is the new artistic director of French luxury house Louis Vuitton, one of the oldest powerful European fashion brand, replacing Kim Jones, that announced his departure last week. The announcement signs a new chapter as Virgil will be one of the few black designers at the top of a a Parisian label, following Olivier Rousteing at Balmain and Ozwald Boateng at Givenchy until 2007.
Abloh stated: “I feel elated. This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”
The appointment, widely rumoured in recent months, is part of a shake up on the menswear side of LVMH, which began some week ago with the departure of Kim Jones, who will become the new designer at Christian Dior, replacing Kris van Assche. This announcement is also a new confirmation about the the increasing mix between luxury and streetwear sectors, which boosted last year's profits to an estimated total of 263 billion euros.
Virgil Abloh, 37, despite having no fashion education (he studied architecture), founded Off-White in 2013, almost a decade after he first meet Mr. West and became his creative partner. In 2015, Off-White c/o Virgil Abloh was a finalist for the LVMH Young Designers Prize. A master about cross branded collaboration, Virgil Abloh has worked with a variety of brands as Nike, Jimmy Choo, Moncler and Ikea.
“For the last eight to 10 years we’ve been having this conversation about what’s new, and for me, that has to do with making luxury relatable across generations,” Abloh stated, adding that he had been putting together an eight page new “brand manual” defining the upcoming ethos of his view of Vuitton. “The first thing I am going to do is define new codes. My muse has always been what people actually wear, and I am really excited to make a luxury version of that.”
Discover the last Spring Summer 2018 collection of Off-White