20th Century Fashion: 100 Years of Apparel Ads from Taschen books collection
In this illustrated fashion story, 400 fashion advertisements from the Jim Heimann Collection trace not only the changing trends and silhouettes of the 20th century but also the evolution in their marketing, as fashion developed from an exclusive Parisian salon business into today’s global mega-industry.
- 20th Century Fashion: 100 Years of Apparel Ads
- 592 pages
- Multilingual edition: Italian/Spanish/Portuguese
Clothing
| IN | US | UK | IT | FR | DE | JP |
| XXS | 28 | 32 | 42 | 42 | 42 | -- |
| XS | 30 | 34 | 44 | 44 | 44 | 0 |
| S | 32 | 36 | 46 | 46 | 46 | 1 |
| M | 34 | 38 | 48 | 48 | 48 | 2 |
| L | 36 | 40 | 50 | 50 | 50 | 3 |
| XL | 38 | 42 | 52 | 52 | 52 | 4 |
| XXL | 40 | 44 | 54 | 54 | 54 | 5 |
Adidas, Y-3, Salomon footwear
| UK | US | EU | CM | -- | -- | -- |
| 4 | 4.5 | 36⅔ | 22.5 | -- | -- | -- |
| 4.5 | 5 | 37⅓ | 23 | -- | -- | -- |
| 5 | 5.5 | 38 | 23.5 | -- | -- | -- |
| 6 | 6.5 | 39⅓ | 24.5 | -- | -- | -- |
| 6.5 | 7 | 40 | 25 | -- | -- | -- |
| 7 | 7.5 | 40⅔ | 25.5 | - | - | - |
| 7.5 | 8 | 41⅓ | 26 | -- | -- | -- |
| 8 | 8.5 | 42 | 26.5 | -- | -- | -- |
| 8.5 | 9 | 42⅔ | 27 | -- | -- | -- |
| 9 | 9.5 | 43⅓ | 27.5 | -- | -- | -- |
| 9.5 | 10 | 44 | 28 | -- | -- | -- |
| 10 | 10.5 | 44⅔ | 28.5 | -- | -- | -- |
| 10.5 | 11 | 45⅓ | 29 | -- | -- | -- |
| 11 | 11.5 | 46 | 29.5 | -- | -- | -- |
| 11.5 | 12 | 46⅔ | 30 | -- | -- | -- |
| 12 | 12.5 | 47 | 30.5 | -- | -- | -- |
Nike footwear
| US | UK | EU | CM | -- | -- | -- |
| 6 | 5.5 | 38.5 | 24 | -- | -- | -- |
| 6.5 | 6 | 39 | 24.5 | -- | -- | -- |
| 7 | 6 | 40 | 25 | -- | -- | -- |
| 7.5 | 6.5 | 40.5 | 25.5 | -- | -- | -- |
| 8 | 7 | 41 | 26 | -- | -- | -- |
| 8.5 | 7.5 | 42 | 26.5 | - | - | - |
| 9 | 8 | 42.5 | 27 | -- | -- | -- |
| 9.5 | 8.5 | 43 | 27.5 | -- | -- | -- |
| 10 | 9 | 44 | 28 | -- | -- | -- |
| 10.5 | 9.5 | 44.5 | 28.5 | -- | -- | -- |
| 11 | 10 | 45 | 29 | -- | -- | -- |
| 11.5 | 10.5 | 45.5 | 29.5 | -- | -- | -- |
| 12 | 11 | 46 | 30 | -- | -- | -- |
| 12.5 | 11.5 | 47 | 30.5 | -- | -- | -- |
Rick Owens, DRKSHDW, Mattia Capezzani footwear
| EU | US | UK | CM | -- | -- | -- |
| 38 | 5 | 4 | 23 | -- | -- | -- |
| 39 | 6 | 5 | 24 | -- | -- | -- |
| 40 | 7 | 6 | 25 | -- | -- | -- |
| 41 | 8 | 7 | 26 | -- | -- | -- |
| 42 | 9 | 8 | 27 | -- | -- | -- |
| 43 | 10 | 9 | 28 | - | - | - |
| 44 | 11 | 10 | 29 | -- | -- | -- |
| 45 | 12 | 11 | 30 | -- | -- | -- |
| 46 | 13 | 12 | 31 | -- | -- | -- |
Off-White, Palm Angels footwear
| EU | US | UK | CM | -- | -- | -- |
| 39 | 6 | 5 | 24 | -- | -- | -- |
| 40 | 7 | 6 | 25 | -- | -- | -- |
| 41 | 8 | 7 | 26 | -- | -- | -- |
| 42 | 9 | 8 | 27 | -- | -- | -- |
| 43 | 10 | 9 | 28 | -- | -- | -- |
| 44 | 11 | 10 | 29 | - | - | - |
| 45 | 12 | 11 | 30 | -- | -- | -- |
| 46 | 13 | 12 | 31 | -- | -- | -- |
Northwave Espresso
| EU | US | UK | CM | -- | -- | -- |
| 38 | 6 | 5 | 24.8 | -- | -- | -- |
| 39 | 7 | 6 | 25.6 | -- | -- | -- |
| 40 | 7.5 | 6.5 | 26 | -- | -- | -- |
| 41 | 8.5 | 7.5 | 26.9 | -- | -- | -- |
| 42 | 9 | 8 | 27.3 | -- | -- | -- |
| 42.5 | 9.5 | 8.5 | 27.7 | - | - | - |
| 43 | 10 | 9 | 28.1 | -- | -- | -- |
| 44 | 11 | 10 | 29 | -- | -- | -- |
| 45 | 11.5 | 10.5 | 29.4 | -- | -- | -- |
Puma footwear
| UK | US | EU | CM | -- | -- | -- |
| 5 | 6 | 38 | 24 | -- | -- | -- |
| 5.5 | 6.5 | 38.5 | 24.5 | -- | -- | -- |
| 6 | 7 | 39 | 25 | -- | -- | -- |
| 6.6 | 7.5 | 40 | 25.5 | -- | -- | -- |
| 7 | 8 | 40.5 | 26 | -- | -- | -- |
| 7.5 | 8.5 | 41 | 26.5 | - | - | - |
| 8 | 9 | 42 | 27 | -- | -- | -- |
| 8.5 | 9.5 | 42.5 | 27.5 | -- | -- | -- |
| 9 | 10 | 43 | 28 | -- | -- | -- |
| 9.5 | 10.5 | 44 | 28.5 | -- | -- | -- |
| 10 | 11 | 44.5 | 29 | -- | -- | -- |
| 10.5 | 11.5 | 45 | 29.5 | -- | -- | -- |
| 11 | 12 | 46 | 30 | -- | -- | -- |
Converse footwear
| US | UK | EU | CM | -- | -- | -- |
| 5 | 5 | 37.5 | 24 | -- | -- | -- |
| 5.5 | 5.5 | 38.5 | 24.5 | -- | -- | -- |
| 6 | 6 | 39 | 25 | -- | -- | -- |
| 6.5 | 6.5 | 39.5 | 25.5 | -- | -- | -- |
| 7 | 7 | 40 | 26 | -- | -- | -- |
| 7.5 | 7.5 | 40.5 | 26.5 | - | - | - |
| 8 | 8 | 41.5 | 27 | -- | -- | -- |
| 8.5 | 8.5 | 42 | 27.5 | -- | -- | -- |
| 9 | 9 | 42.5 | 28 | -- | -- | -- |
| 9.5 | 9.5 | 43 | 28.5 | -- | -- | -- |
| 10 | 10 | 44 | 29 | -- | -- | -- |
| 10.5 | 10.5 | 44.5 | 29.5 | -- | -- | -- |
| 11 | 11 | 45 | 30 | -- | -- | -- |
| 11.5 | 11.5 | 45.5 | 31 | -- | -- | -- |
| 12 | 12 | 46.5 | 32 | -- | -- | -- |
Suicoke footwear
| US | UK | EU | CM | -- | -- | -- |
| 6 | 5 | 37 | 24 | -- | -- | -- |
| 7 | 6 | 39.5 | 25 | -- | -- | -- |
| 8 | 7 | 41 | 26 | -- | -- | -- |
| 9 | 8 | 42 | 27 | -- | -- | -- |
| 10 | 9 | 43 | 28 | -- | -- | -- |
| 11 | 10 | 44 | 29 | - | - | - |
| 12 | 11 | 45 | 30 | -- | -- | -- |
Rings
| IN | IT | US | IS | MM | -- | -- |
| XXS | 12 | 6¼ | 52 | 16.56 | -- | -- |
| XS | 14 | 7 | 54 | 17.20 | -- | -- |
| S | 16 | 8 | 56 | 17.83 | -- | -- |
| M | 18 | 9 | 58 | 18.47 | -- | -- |
| L | 20 | 10 | 60 | 19.11 | -- | -- |
| XL | 22 | 10.5 | 62 | 19.74 | - | - |
| XXL | 24 | 11.5 | 64 | 20.38 | -- | -- |
