"Non so dove, ma insieme", translated as "I don't know where but together" is the symbolic quote for Massimo Giorgetti, founder and creative director of MSGM , who worked on the collection during the lockdown with the desire to return to the everyday life, but with a new perspective. «8 years after the Floralworks project, I went back to collaborating with the director Luca Finotti for this video. A video that talks about the moment we are experiencing and recognizes the uncertainty that distinguishes it", the MSGM designer explained to MFF during a preview in the showroom. The Spring Summer 2021 men's collection aims to express the return to life with a relaxed attitude: striped T-shirts and polo shirts, workwear pieces, checked overshirts that are layered on printed shirts. The prints are catchy, from tie and dye to paisley, with soft or bright color palettes. From pink to lilac to blue and green. To notice the co-lab with Seth Armstrong, a painter born in Los Angeles in 1983, that Massimo Giorgetti found on Instagram during the lockdown. His hyper-realistic canvases painted during the lockdown depict an unusual and alienated and colorful California. What about September? «I hope to return to the catwalk. It has been said that fashion must change radically, but I do not entirely agree. Speed is part of our world, "concluded the designer.
Check out the SS21 MSGM collection "Non so dove, ma insieme" in the video and lookbook below.